Promotional campaigns highlighting

upcoming episodes, new series premieres, & special events

These promos below serve as a testament to the diverse range of campaigns I've had the privilege of working on during my time as a Production Assistant and Associate Producer, operating at a Producer level. From managing all assets and final deliveries to writing and directing talent, I've been involved in every aspect of post-production with my creative team. My experience extends to producing promos for on-channel and off-channel platforms, as well as crafting Spanish-language promos to reach a broader audience. More recently, I've been heavily involved with Paramount+, promoting big Nickelodeon movies slated for both theatrical release and streaming on the Paramount Plus app. It's been an incredible journey since joining Nickelodeon in June 2017, as I never anticipated that I'd be the one writing and producing the very promos I once watched as a kid. This role has allowed me to blend my passion for storytelling with my love for the Nickelodeon brand, creating impactful campaigns that resonate with audiences of all ages.

MONSTER HIGH 2

Movie Premeire

As one of the producers behind the growling campaign for the movie Monster High 2, streaming exclusively on Paramount Plus, I was part of the creation of the dynamic promos showcased below this text. Collaborating closely with my supervising producer, I ensured that we met all deadlines ahead of the highly anticipated October 2023 premiere date. Leveraging my fluency in Spanish, I also crafted engaging Spanish language promos, broadening our reach to a wider audience amplifying excitement for the movie. Simultaneously, I delved into crafting Monster High 2 social media content for Nickelodeon's Instagram account, reveling in the creative freedom from the video copy to working with designers on the visually stunning social graphics. This project marked a thrilling milestone as my first major venture with Paramount Plus, igniting my anticipation for the future of the franchise.

SOCIAL MEDIA CONTENT

ROCK, PAPER, SCISSORS:

Show LAUNCH 2024

Working on the launch of Nickelodeon’s new animated series, Rock, Paper, Scissors, was an exhilarating opportunity I was happy to be a part of. As one of the producers of the promos for the show, I found myself diving into a whirlwind of creativity, fueled by the series being hilarious itself. We had so much content to work with when scripting the promos that it was difficult to choose what clips made the cut, literally!

One highlight was the Super Bowl Post Game bumpers I produced, which aired during the highly anticipated Super Bowl LVIII game AKA Nickelodeon’s Super Bowl LVIII: Live from Bikini Bottom special event, enticing viewers to catch the new series premiere after the game. The results were staggering, with Week 2 premieres witnessing a remarkable 53% increase in viewership compared to the first week. The high audience retention rate indicated that viewers were captivated, sticking around eagerly for the premiere.

Rock, Paper, Scissors continued its triumphant streak, maintaining 90% of Spongebob’s lead-in audience and surpassing all benchmarks on NickToons. These impressive metrics are undeniably promising signs of a hit show in the making. You won’t regret watching an episode!