¡JOIN THE CELEBRACION!

Participating in the development of Nickelodeon's affinity month campaign for Hispanic Heritage Month was an incredible opportunity. From the moment our marketing team took on the project, I was eager to dive in. Our goal was clear: center the campaign around the vibrant musical genre of Reggaeton and its origins. The thought of producing a promo that resonates with Latinx and Hispanic kids, a genre I grew up listening to myself, was monumental.

Throughout the project, I utilized my Spanish language skills to write scripts with other Producers, brainstorm social media content, and even help assist in directing Carlos PeñaVega from Big Time Rush. I also played a role in pitching big artists for features in the promo like Bad Bunny and Ivy Queen, one of the first woman reggaeton artists to enter the music scene. Lastly, I'm proud to have pitched the title "Join The Celebracion" for the campaign that was spread all over Nickelodeon’s channel. Please check out the social media pieces my team and I produced below—they're a celebracion worth watching!

BLAST THAT REGGAETON!

🔥 😆 🎵 💃🏽 🕺🏻 🥁 🎶 🔥